For those following the evolution of publishing and assorted matters, blogger JW Manus has an excellent post, What Does A Self-Publishing Service REALLY Do?, riffing off the previous post by author David Gaughran, “The Author Exploitation Business,” which I shared last week:
In Traditional Publishing, the Chain of Happiness works like this:
- WRITER has to make the EDITOR happy
- EDITOR has to make higher-up editors, the marketing department and the accountants happy
- Higher-up editors have to make MARKETING happy
- The marketing department has to make REVIEWERS and the NEW YORK TIMES book editor happy
- The sales department has to make BOOK STORES happy
- Everybody has to make the PUBLISHER happy
- The PUBLISHER has to make the STOCKHOLDERS and BOARD OF DIRECTORS happy
Contrast that with the indie’s Chain of Happiness:
- WRITER has to make the READERS happy
Notice what’s missing in the first chain of happiness? If you said “readers,” give yourself a gold star. If that list gives you some hints about why traditional publishing is in such disarray and why some self-publishers are succeeding beyond almost everybody’s expectations, give yourself another star.
And yes, I know there are many traditionally published books that make readers very happy. The point I’m making is about focus and priorities. With most publishers, and especially the Big Publishing Houses, reader happiness is a side effect, not a priority.
A compelling idea, and an accurate one.
The rest of her piece is likewise very compelling,and not just about self-publishing services. Read it here.