Tag Archives: publishing

How A Writer Can Easily Make His Own Book Covers

Lately I’ve been trumpeting what I call the “Ebook Apocalypse” and detailing why I think it’s great for readers, writers, even bookstores…basically everybody but big publishers (though they have it within their ability, if not mindset, to seize the day and benefit too). Indeed, as I was thrilled to announce a few days ago, I’m no longer publishing with Penguin/Putnam and will be relaunching my Doc Wilde adventure series on my own later this year.

I already have two self-published ebooks for sale (my folksy supernatural tale “Dead Folks” and my exploration of nature, civilization, and the ecological spirit “Wild Soul,” both just 99¢), and publishing them was easy. Authors can do this. They don’t need someone to do it for them. If you’re smart enough to write a book, you’re smart enough to publish it yourself. (But please, in the names of all the sweet muses, have your work properly edited. Don’t be one of those assholes who publishes sub-literate diarrhea just because you can.)

Even covers are easy (though I have seen established writers put up books with terrible covers though they should know better). Continue reading →

Small Bookstores and the Ebook Apocalypse

When both the big bookstores in her community folded, author Ann Patchett stepped forward and opened her own small bookstore.

In a very charming appearance on The Colbert Report, Patchett offers proof of my argument that the apocalypse brought to the bookstore industry by ebooks and Amazon is actually favorable to small local bookstores. Where Borders fell and B&N stumbles, small stores can now take root and give good old fashioned service to their communities.

In time, they’ll incorporate infrastructure allowing them to infinitely expand their stock by selling ebooks on-site and actually printing books on demand (as with the Espresso Book Machine, which is pretty amazing).

I wrote at length about how ebooks and digital distribution are good for readers, writers, and booksellers here, and if you have any interest in the topic, please give it a read.

You can watch Patchett and Colbert here.

ANNOUNCEMENT: The Return of Doc Wilde!!!

In a young adult book market crowded with the depressing and the dour, Tim Byrd’s Doc Wilde swings in on a jungle vine to raise the flag high for adventure. Infused with pace, fun, and all the two-fisted action a reader could ask for, Wilde lovingly riffs on situations straight out of the old pulps, even while making them fresh for a new generation.
— Zack Stentz, screenwriter, Thor, X-Men: First Class

In 2009, Penguin/Putnam released my book Doc Wilde and The Frogs of Doom, an adventure novel for all ages, my homage to the great pulp adventure stories of the thirties and forties. I conceived it as the first of a series, but Putnam waited to see how it was received before committing to more books.

The reviews were great, and the sales very good. As a result, Putnam asked for two more books. But, as regular readers of this blog know, I went through some rough times that delayed completion of the second book, and in the time since Frogs was released there has been a great deal of change in publishing. Thanks to digital distribution, the rapid rise of ebooks, and print on demand, the options for authors are much better than they used to be.

So, today, I’m excited to announce that Doc Wilde is going indy.

Written in fast-paced, intelligent prose laced with humor and literary allusions ranging from Dante to Dr. Seuss, the story has all of the fun of old-fashioned pulp adventures. A tale ‘terrifying and dark, of indescribable horrors and eldritch mysteries,’ this is sure to be Wilde-ly popular, and readers will anxiously await future installments.
                                                     —Kirkus Reviews

Putnam treated me well enough, but I was largely underwhelmed with my experiences with them. The  money was relatively lousy (and usually delivered months after it was contractually supposed to be), they did no promotion, and I thought they failed to take advantage of important opportunities. At no point did I get the idea that my input was valued, except insofar as delivering a printable text was concerned. And they allowed the hardback to sell through its print run and fall out of print before even scheduling a paperback printing, meaning the book’s effective shelf life and opportunity to find new readers was less than two years. In other words, I was treated like most authors are treated by the Big 6.

The thing is, I want to make a living at this, and unless the series really took wing, I was never going to do that under standard publishing terms. Everybody in publishing makes a good living, with benefits, except the folks who write the books. Going independent is a gamble, but honestly, if it doesn’t work, I’m not out much income, and if it does (and I expect it will) I’ll at least be able to keep the roof over my head.

So this is the year of Doc Wilde.

Doc Wilde and the Frogs of Doom is an adventure yarn in the old tradition. It gets that reading is an intellectual activity, and that an adventure, to be really good, has to engage the reader’s brain. I love a smart book!
—Daniel Pinkwater, author of The Neddiad and The Yggyssey

The fact that Putnam allowed Frogs to fall out of print turned out to be a great thing, because it allowed me to retrieve the rights and I can start the series anew, the way I want to. There were things I wanted to do with the books that I wasn’t getting to do with Putnam, and now I can.

One of those things is working with Gary Chaloner. As I’ve written before, well before I finished writing Frogs, I tried to find the perfect artist to depict the Wildes, and Gary was my choice. Not only was he a gifted graphic storyteller with a distinctive style, he was also a huge fan of pulp adventure and had an instinctive understanding (and love) of the material. Together we decided to produce lavishly illustrated books, and he put a lot of time into honing his designs to match my vision of the characters. (To see some of his early designs, go here.)

The Wildes à la Chaloner

When I signed with Putnam, they completely disregarded my wishes. The resulting book had a really nice cover, but I never got so much as an email consultation from the artist and I have a few minor issues with some of its details. There were no lovely illustrations inside. Instead, there were some goofy typographical effects that (I felt) distracted the reader and made the book look like it was meant solely for very young readers, rather than for young and old as I intended.

Well, Gary’s back on board, and we’re doing the books the way we originally envisioned.

Here’s the plan:

Doc Wilde and The Frogs of Doom will be released in its new edition in June, in both ebook and paper. It will offer my preferred edit of the novel, along with a new short Doc Wilde adventure, and (like future books) will have a new cover and be fully illustrated by maestro Gary Chaloner.

In the next few weeks, I’ll be putting together a Kickstarter project so folks can help us with the relaunch and get assorted boons ranging from being named in the acknowledgments to autographed limited editions and other exclusives.

Then, in August or September, the long-awaited second adventure will finally appear, Doc Wilde and The Mad Skull, in which the Wildes face a mind-blowing mystery and a truly bizarre villain. Book 3, to be named soon, will follow in November.

Had I remained with Putnam, by year’s end there would have possibly been a paperback of Frogs of Doom, and The Mad Skull might have seen print some time next year, though more likely it would have been in 2014. Doing things this way, you get the first three books by Christmas, with more to follow next year.

This is all very exciting for me. Going indy will allow me not only to produce nicer books, not only to make more money (at less cost to readers), but to have a more organic and personal relationship with fans. It’s a great time to be a writer.

Stay tuned for more news, including the details of the Kickstarter project…

A true delight…Tim Byrd has taken Doc Savage, added in a pinch of Robert E. Howard, a liberal dose of H.P. Lovecraft, and mixed it all together in a well done, enchanting pastiche of the pulps that will appeal to the adult audience as well as the young adult readers. It is an over the top at times, rip roaring adventure that returns us to the days of yesteryear and leaves us wanting more.
—Barry Hunter, The Baryon Review

(Note: At the time I post this, Putnam’s ebook version of Frogs of Doom is still available online. The wheels of publishing grind slowly, and they haven’t yet gotten around to removing it as they’re supposed to. If you’re interested in the book, I encourage you to wait for the new version later this year. It will be a much better edition, will cost you less, and I’ll benefit a lot more from the sale.)

A New Definition of Writing Success

More on the “ebook apocalypse” front, and the self-publishing revolution, this time from writer James Scott Bell.

Here’s a bit (link at the bottom):

We all know the traditional model is shrinking. Advances on new contracts are at historic lows. With physical shelf-space disappearing, print revenues are down. While digital income is up for the publishers, the slice of that pie given to authors remains stagnated at 25% of net (or roughly 17.5% of retail). And new writers are finding publishers increasingly risk averse regarding debut authors.

Still, many writers remain focused on [getting published]. It represents some sort of “validation” even though it could very well mean less income…and fewer readers.

But now a new model of writing success has appeared. Writers, for the first time since the troubadour era (when you could go out on your own and make up stories in song and take in some coin), have it within their power to get their writing out there without a middleman (the fancy term is “disintermediation”).

And further, unlike self-published authors of yore, they actually have a chance to make real dough. Every day we are hearing more accounts of self-published writers who are earning significant income as independents.

Yet income alone is not the main draw of this new model, which looks like this:

Freedom is the invaluable commodity here. To be able to write what you truly want to write, and know that you can get it into the marketplace, is tremendously liberating. It is, in fact, the engine of happiness for a writer. It’s exhilarating to write for yourself, see what you’ve written, fix it, and keep on writing—and be assured that it will have a place in the stream of commerce, for as long as you live.

From The Kill Zone: A New Definition of Writing Success

Book Biz

Some supplementary info for anyone who was interested in my “Ebook Apocalypse” post…

  • Since 2002, about 500 independent bookstores have gone out of business, nearly 20% of them.
  • Independent bookstores currently account for less than 10% of book sales.
  • When Borders folded they closed nearly 650 stores.
  • There are around 700 Barnes & Noble stores, all drastically reducing the number of  books they actually stock.
  • Barnes & Noble is projecting huge losses in revenue for 2012.
  • Amazon holds 75% of the market for printed books online.
  • Roughly 90% of all ebook sales go through Amazon (60%) and Barnes & Noble (30%).
  • Ebook sales on Amazon outnumber printed book sales by roughly 50% and the ratio is growing sharper all the time.
  • According to Publishers Weekly, publishing insiders predict that within five years  ebooks will account for half of all book sales.

Clearly there’s a lot of change going on, and as I wrote earlier, I think it’s good for readers, writers, and independent booksellers (who have a better chance of holding their own in local markets with the crumbling of the big chains). The changes may be more dire for big publishing concerns, however, as more writers realize they can make more money and better handle their own careers by publishing themselves and as book prices fall, bringing less money in to pay for fancy Manhattan office space. Their edge as necessary distributors gets slimmer with each drop in physical stock made by hundreds of  Barnes & Nobles stores, every bookshop that closes, and each ebook that sells.

Writers need to seriously consider self-publishing, focusing mainly on the digital market, with hard copy books as an additional option they make available. And, at least for the foreseeable future, they’re going to reach the vast majority of the available market by dealing with Amazon and B&N, though there is much to gain by working with independent bookstores on a personal level.

Jon Mertz: “Ebooks ARE a Game Changer”

Even as I was posting my post about the “ebook apocalypse”  just now, author Jon Mertz posted his own, about his experiences self-publishing versus his experiences publishing with big publishing companies. Here’s a bit:

I’ve been writing since 1994; I’ve been a traditionally published author since 2002. In the ten years I tried to play the game by New York’s rules, I’ve seen so much ridiculousness, it amazes me the publishing industry has lasted as long as it has. Midlist writers (that is to say those who are not gifted with million-dollar advances and groomed for the supposed bestseller lists) are treated like indentured servants: crummy advances that New York insists are “livable,” crappy royalty rates, contract clauses that are meant to provide steady income for the publisher not the writer, and an accounting system woefully behind-the-times and deliberately complicated so as to render auditing it both costly and intimidating for the average writer.In the year since I’ve been publishing as an indie, I’ve made more money than at any other point in my writing career. I’ve sold more books than at any other point in my writing career (over 20,000 copies of my Lawson adventures JUST on the Amazon US marketplace). And I’ve been able to engage and meet more fans than at any other point in my writing career. And I’m not even as succesful as other indie ebook authors – some of them are making thousands of dollars every single DAY.

Traditional publishing loves to claim that they do a ton of stuff for writers – hence the low pay and royalty rates.

It’s BS.

He breaks things down in good detail, and if you’re interested in these matters, you should check it out.

Ebooks ARE A Game Changer

Ebook Apocalypse!!!

The night is coming. The night that will never end.

Board the windows. Lock the doors and push our beautiful, heavy bookshelves against them. Hopefully we prepared enough, we stocked up on canned peas and sacks of potatoes and stacks of mass market paperbacks and hardbacks, some of them used and old and bound in cloth rather than shitty cheap crappy cardboard.

Outside, the wind howls like a cliched banshee scream.

They are coming, and we fear it will not matter how well we prepared, for they come on silent wings, their numbers are legion, and they don’t use doors, or windows. Like dire fairies of data they come through the walls, through the very air itself, at the speed of light.

And they want to eat. “BOOOOOOKS….” they moan. Because they want to eat our books, all our beautiful books.

The ebooks have escaped the labs. OH. MY. GOD. Continue reading →

The Perfidy of Nostalgia… (A Warning Re: Doc Savage/The Shadow Reprints)

On the recently raised subject of Sanctum Books’ pulp reprints, Anthony Tollin of Sanctum recently released the following statement about their previous association with Nostalgia Ventures, and the unfortunate fallout of that association:

An open letter to the pulp community:

For those taking advantage of the discounted SHADOW and DOC SAVAGE volumes at Half-Price Books, please be aware that Nostalgia Ventures began remaindering these books last summer in direct violation of its sub-contract with me. Also, as of today (July 22, 2009), Nostalgia Ventures has still not paid royalties to either Condé Nast or me for any books it has sold since July 1st, 2008. (A semi-annual royalty payment was due back in February, and another six months of royalties are coming due in August.)

There is a very good reason why Nostalgia Ventures/Nostalgiatown is no longer co-publishing these books, and it involves a continuing series of contract violations.

And for anyone who may not be sympathetic because Condé Nast is a huge corporation, please be aware that Condé Nast has chosen to continue the oral agreement it had for decades with Walter Gibson, and is splitting its royalties for the SHADOW reprints with Walter’s family. This is an extremely rare and decent act that is quite unusual in the publishing world.

I think my SHADOW and DOC SAVAGE double-novel trade paperbacks are a great value at the $12.95 cover price. Obviously, the books are an even better value at discounted prices. However, please be aware that purchasing these books from either Half-Price Books or Nostalgiatown does nothing to encourage the continuation of these series. And since Nostalgia Ventures still hasn’t paid its contract-required royalties for any of the books it has sold during the past 12 1/2 months, the money from Nostalgia Ventures’ and Half-Price Books’ sales also hasn’t been continuing on to Walter Gibson’s family.

It’s not necessary to purchase THE SHADOW and DOC SAVAGE directly from Sanctum Books to support the ongoing publishing operation and encourage the continuation of these reprints. Bud Plant Comic Art, Adventure House, Mike Chomko, Vintage Library, Girasol, Edge Books, The Mysterious Bookshop and any comic specialty shop that orders its books from Diamond Comic Distributors all get their books either directly or indirectly through Sanctum Books (which continues to make its regular royalty payments to Condé Nast and would like to continue publishing these reprints for many more years).

Please feel free to forward this message on to other pulp-oriented email groups.

–Anthony Tollin, Sanctum Books

The Truth About Publishing (Required Reading for Writers)

For the writers among you, or anyone just curious about all the ins-and-outs of the publishing business, I highly recommend a longish essay called “The Truth About Publishing” by Australian writer Ian Irvine.

It’s very comprehensive, and I’m not too proud to say I learned a lot from it that I didn’t know.

Here’s Ian on the statistical odds of getting a book published: Continue reading →